Marketing Automation Lead
Approved
Salary not disclosed — see roles that show pay.
About the role
About the Role:
As PlaceMakers’ Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.
Leveraging Salesforce Marketing Cloud, you’ll translate behavioural data into personalised, automated multi-channel targeted campaigns that enhance the customer experience and support lifecycle engagement. It’s not just about sending emails it’s about creating meaningful, targeted communications that deliver measurable business outcomes.
Key Responsibilities:
Design and execute personalised campaigns that increase engagement, retention and loyalty across trade customers
Build customer journeys supporting onboarding, engagement, cross-category sales and retention
Lead initiatives that encourage adoption of PlaceMakers’ digital platforms
Develop customer segments using transactional and behavioural data to enable targeted communications and identify at-risk customers
Leverage Salesforce Marketing Cloud, including Email Studio, Journey Builder and Automation Studio, to build and optimise campaigns
Apply data extensions, SQL and campaign testing to improve targeting, personalisation, engagement and conversion
Monitor campaign performance and customer lifecycle metrics to improve ROI and engagement
Collaborate with Marketing, Digital, CRM, Analytics and Trade teams to deliver customer-focused experiences
Act as the internal Salesforce Marketing Cloud expert, improving automation capability and mentoring colleagues in best practice
Permanent Full-Time Role based at PlaceMakers Support Office in Penrose, Auckland offering 40 Hours per Week Monday to Friday
About You:
Creativity is important to succeed in this role. You’ll bring experience in marketing automation, with a strong combination of technical expertise, analytical capability and stakeholder engagement. You’ll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.
Essential:
A degree in Marketing, Digital Communications, Information Systems or a related discipline
3+ years’ experience working with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio & Content Builder
Experience with SQL and marketing automation platforms
Experience with segmentation, data extensions and automation workflows
Strong understanding of customer lifecycle marketing, including acquisition, onboarding, engagement and retention
Proven ability to translate customer and sales data into actionable marketing strategies
Excellent communication and stakeholder management skills, with the ability to work across multiple teams
Ability to manage multiple campaigns and priorities in a fast-paced environment, with strong attention to detail and a continuous improvement mindset
Desirable:
Exposure to AMPscript and HTML/CSS would be advantageous
Salesforce Marketing Cloud Email Specialist and/or Consultant Certification
Experience with CRM integration and data integration between Salesforce CRM and Marketing Cloud, or similar CRM ecosystems
Experience delivering targeted communications across trade, B2B or multi-channel environments
Familiarity with loyalty programmes, RFV segmentation and predictive churn models
Why Join Us?
Competitive base salary minimum $90,000K to $110,000K maximum per annum
Genuine development opportunities that come with being part of the wider Fletcher Building Group
Staff buying privileges and company benefits for you and your family
Z Energy fuel discounts and free monthly Pie & coffee
KiwiSaver employer contributions matched up to 4%
Employee Education Fund
Health & Wellbeing initiatives including an Employee Assistance Programme
Our recruitment process will include a Practical Marketing Automation Assessment designed to evaluate campaign automation, data segmentation, and problem-solving skills.
Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely.
We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.
As PlaceMakers’ Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.
Leveraging Salesforce Marketing Cloud, you’ll translate behavioural data into personalised, automated multi-channel targeted campaigns that enhance the customer experience and support lifecycle engagement. It’s not just about sending emails it’s about creating meaningful, targeted communications that deliver measurable business outcomes.
Key Responsibilities:
Design and execute personalised campaigns that increase engagement, retention and loyalty across trade customers
Build customer journeys supporting onboarding, engagement, cross-category sales and retention
Lead initiatives that encourage adoption of PlaceMakers’ digital platforms
Develop customer segments using transactional and behavioural data to enable targeted communications and identify at-risk customers
Leverage Salesforce Marketing Cloud, including Email Studio, Journey Builder and Automation Studio, to build and optimise campaigns
Apply data extensions, SQL and campaign testing to improve targeting, personalisation, engagement and conversion
Monitor campaign performance and customer lifecycle metrics to improve ROI and engagement
Collaborate with Marketing, Digital, CRM, Analytics and Trade teams to deliver customer-focused experiences
Act as the internal Salesforce Marketing Cloud expert, improving automation capability and mentoring colleagues in best practice
Permanent Full-Time Role based at PlaceMakers Support Office in Penrose, Auckland offering 40 Hours per Week Monday to Friday
About You:
Creativity is important to succeed in this role. You’ll bring experience in marketing automation, with a strong combination of technical expertise, analytical capability and stakeholder engagement. You’ll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.
Essential:
A degree in Marketing, Digital Communications, Information Systems or a related discipline
3+ years’ experience working with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio & Content Builder
Experience with SQL and marketing automation platforms
Experience with segmentation, data extensions and automation workflows
Strong understanding of customer lifecycle marketing, including acquisition, onboarding, engagement and retention
Proven ability to translate customer and sales data into actionable marketing strategies
Excellent communication and stakeholder management skills, with the ability to work across multiple teams
Ability to manage multiple campaigns and priorities in a fast-paced environment, with strong attention to detail and a continuous improvement mindset
Desirable:
Exposure to AMPscript and HTML/CSS would be advantageous
Salesforce Marketing Cloud Email Specialist and/or Consultant Certification
Experience with CRM integration and data integration between Salesforce CRM and Marketing Cloud, or similar CRM ecosystems
Experience delivering targeted communications across trade, B2B or multi-channel environments
Familiarity with loyalty programmes, RFV segmentation and predictive churn models
Why Join Us?
Competitive base salary minimum $90,000K to $110,000K maximum per annum
Genuine development opportunities that come with being part of the wider Fletcher Building Group
Staff buying privileges and company benefits for you and your family
Z Energy fuel discounts and free monthly Pie & coffee
KiwiSaver employer contributions matched up to 4%
Employee Education Fund
Health & Wellbeing initiatives including an Employee Assistance Programme
Our recruitment process will include a Practical Marketing Automation Assessment designed to evaluate campaign automation, data segmentation, and problem-solving skills.
Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely.
We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.