Marketing Generalist

About the role

We are seeking a versatile Marketing Generalist to join our dynamic team in Auckland. This hybrid role offers the flexibility of both in-office and remote work, reporting directly to the Head of Marketing and Digital. The ideal candidate will be a marketing generalist with a passion for driving digital growth, enhancing brand visibility, and executing cross-channel marketing strategies.

You'll be joining a friendly, open-minded, outcome-driven, and cross-functional team who is constantly evolving, learning and growing.

Key Responsibilities:

• Digital Marketing Campaigns: Plan, execute, and manage campaigns across channels such as Google, LinkedIn, and Meta across New Zealand and Australia.
• Social Media Management: Develop and implement strategies to increase engagement and brand visibility on platforms like LinkedIn, Facebook, and Instagram.
• Email Marketing: Create and manage effective email campaigns to engage with target audiences and drive conversions. Support with event-driven communications.
• Product Marketing: Support with content development across digital channels to support marketing initiatives throughout the customer experience.
• Organic Growth Initiatives: Identify opportunities to enhance organic growth through content development and SEO strategies of our websites.
• Platform Management: Support and manage content within key platforms, including Meta, EBOSS, MasterSpec, and ArchiPro.
• Analytics and Reporting: Monitor and analyse marketing performance, providing regular insights to stakeholders for data-driven decision-making.
• Google Business Profile Management: Maintain accurate and up-to-date information, responding to online feedback to uphold a positive brand image.
• Communications: Support with internal newsletters and wider communication-related initiatives.

Requirements

• 3-6 years of experience in Marketing, in-house or agency experience.
• Autonomous, self-starter who has experience owning and rolling-out marketing initiatives and campaigns.
• Excellent communication skills - verbal and written.
• Team-first mindset, noting you'll be working alongside cross-functional team members across Vulcan.
• Project, agency and vendor management.
• Analytical, with strong problem-solving skills and attention to detail.

We don't expect candidates to demonstrate competency in all requirements, as we understand people have natural strengths in some areas and are growing in others - we're on the look-out for those with a hunger to learn and see this role as an opportunity to develop personally, whilst contributing and adding value to Vulcan's digital journey.

Key Skills:

• Digital Marketing Proficiency: Experience with SEO, SEM, content marketing, and social media strategies.

• Analytical Abilities: Competence in data analysis to drive informed marketing decisions.
• Content Creation: Strong skills in creating compelling content across various platforms.
• Project Management: Ability to manage multiple projects, ensuring timely delivery and alignment with business goals.
• Technical Aptitude: Familiarity with marketing automation tools, CRM systems, and analytics platforms.
• Brand Management: Experience in maintaining and enhancing brand identity and consistency.
• Internal Stakeholder and Agency Management: Proven ability to manage relationships with internal teams and external partners.
• Adaptability: Capacity to adapt to changing market trends and technologies.

Benefits

• Open, relaxed culture.
• Onsite Gym.
• Opportunities across New Zealand & Australia.
• Flexible working hours.
• Competitive remuneration.
• A focus on your growth - training and development is a priority.
• Access to the latest technologies, and partners.

Who is Vulcan?

Vulcan is proud to be the most customer focused and efficient metals distributor and processor in Australasia. We have 66 warehousing, manufacturing, and processing facilities throughout Australia and New Zealand, employing over 1300 staff, across six business divisions.

We’re a team of relaxed yet professional, ambitious yet open-minded people who enjoy what we do. With endless opportunities for growth, we’re dedicated to investing in our people and supporting their success.