Email Marketing Specialist

Do you thrive in fast-paced environments, are tech-savvy, and have a knack for creating impactful email marketing campaigns? Are you detail-oriented, with a strong foundation in digital marketing and a hunger to learn and grow? If so, we’re looking for you!

At Mons Royale, we believe in the benefits of action and adventure sports. The problem is that the clothing designed for these sports is not good for the planet. We want to change that. Our mission is to shift the rider from synthetics to natural fibres. We are a growing brand with a big mission and we have an opening in our team for an Email Marketing Specialist. This is a full-time, office-based role at our global head office in Wānaka. 

As the Email Marketing Specialist, you’ll sit in the growth team and be at the forefront of our digital communication strategy. Your primary role will be to develop, execute, and optimise email marketing campaigns that drive engagement, conversions, and customer retention. Additionally, you’ll collaborate with cross-functional teams to align email marketing with broader digital marketing efforts, including social media, paid ads, website strategies and customer service.

Key Responsibilities

• Plan, design, and execute email marketing campaigns using Klaviyo
• Segment audiences and personalise campaigns to ensure relevance and effectiveness
• Analyse performance metrics (open rates, CTRs, conversions) and use data-driven insights to optimise campaigns
• Coordinate with creative and content teams to ensure cohesive messaging and brand alignment
• Collaborate on the integration of email campaigns with other digital marketing initiatives (e.g., social media, digital ads, and website content)
• Manage A/B testing for subject lines, copy, and design to continually improve performance
• Ensure compliance with email marketing laws and best practices, including GDPR and CAN-SPAM regulations.

Requirements

What We’re Looking For

• 2-3 years of experience in email marketing or a related digital marketing role
• Strong technical skills, including familiarity with email marketing platforms (like Klaviyo) and analytics tools
• Exceptional attention to detail and organisational skills
• A creative eye for design and an ability to collaborate effectively with designers and copywriters
• Understanding of other digital marketing channels, including social media, paid ads, and website optimisation
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Proactive attitude, with the ability to work both independently and within a team.

Bonus Points For

• Experience with HTML/CSS for email design
• Knowledge of CRM systems - ideally Klaviyo 
• Background in eCommerce or experience working in apparel, or a fast-paced tech or startup environment.

If you’re ready to combine your passion for digital marketing with a love for adventure, purpose and you’re excited to work in one of the most stunning locations on earth, we’d love to hear from you!

Benefits

Opportunity for growth

Mons Royale is a fast-growing brand in the action and adventure sports space with lots of opportunities for career development.

Mountain town lifestyle and flexibility

We are based in mountain towns because we value time spent in the mountains and want to enable and encourage our team to achieve a work/life balance. While we do work hard and put in the hours, we also believe in the value of having a life outside of the workplace. This role will be based in our brand home, Wānaka.

We value people and our team

Company culture is important to us. We're often together in the mountains, or catching up for a happy-hour bike ride. With offices in Squamish, Innsbruck and our hometown of Wānaka, Mons is comprised of a globally diverse workforce. We hire great people from a wide variety of backgrounds and therefore all qualified applicants receive consideration for employment.

Embracing the entrepreneurial spirit

Being a part of fast-growing brand means that there's never a dull moment and that you'll likely be involved in a lot of opportunities that may fall outside of your typical job description. Whether it be helping with an event or being part of cross-functional meetings, there are always new things to learn.

Competitive Salary, Access to Mons Product and Industry Discounts

Applications close 20th February 2025.

Please note, the vacancy may be filled before the closing date, so we encourage early applications.