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Marketing Integration Program Manager
Auckland
Full Time
about 2 months ago
October 01, 2024
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
The Marketing Integration Program Manager will be responsible for driving program excellence across our marketing teams and initiatives that will support and increase collaboration with global and regional marketing teams across Xero. Leading to more effective marketing programs and program investment.This role will take ownership of implementing cross marketing programs that allows Xero to achieve our commercial goals:
● Supporting the evolution and optimisation of the Brand Marketing quarterly and annual planning framework, that ensures seamless execution and achievement of our marketing goals and objectives, capacity planning, measurement and multi-region / cross-functional collaboration and alignment● Identifying opportunities to consolidate or streamline initiatives, and collaborating with relevant teams to explore and execute● Optimising and implementing the global integrated campaign framework to drive cross marketing (and beyond) programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value - this may include (but is not limited to) multi region campaigns, operational initiatives, marketing tool/process implementation, product changes etc
What you'll do
● Support marketing teams to ensure adoption of best practice planning approaches and ensure up to date and accurate plans are visible to all relevant stakeholders● Manage and facilitate the global quarterly and annual planning framework and process, to drive alignment and collaboration across regional and global marketing functions● Partner with Brand Experience team to optimise the global integrated marketing campaign framework and process - providing the tools and templates necessary to enable seamless execution and cross-functional engagement● Drive the consultation, collaboration and engagement across the relevant teams, including leadership buy-in, and engaging other resources as required● Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action● Partner with regional and global functions to identify gaps / opportunities to optimise our planning processes and cadence, and work with relevant stakeholders to build and action● Connect with GTM, Operational, Product teams and external partners beyond marketing as required
What you'll bring
● Proven experience in marketing operations, with a focus on systems, processes, and program implementation● Strong ability to manage complex planning processes and integrate marketing initiatives across global and regional teams● Expertise in collaborating with diverse stakeholders, from senior leaders to team members, ensuring a coordinated and standardised approach● Comfort in translating processes into actionable steps, including tool implementation and framework development● Excellent organisational, project management, and communication skills, with the ability to drive results in a highly process-driven environmentWhy Xero? Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
The Marketing Integration Program Manager will be responsible for driving program excellence across our marketing teams and initiatives that will support and increase collaboration with global and regional marketing teams across Xero. Leading to more effective marketing programs and program investment.This role will take ownership of implementing cross marketing programs that allows Xero to achieve our commercial goals:
● Supporting the evolution and optimisation of the Brand Marketing quarterly and annual planning framework, that ensures seamless execution and achievement of our marketing goals and objectives, capacity planning, measurement and multi-region / cross-functional collaboration and alignment● Identifying opportunities to consolidate or streamline initiatives, and collaborating with relevant teams to explore and execute● Optimising and implementing the global integrated campaign framework to drive cross marketing (and beyond) programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value - this may include (but is not limited to) multi region campaigns, operational initiatives, marketing tool/process implementation, product changes etc
What you'll do
● Support marketing teams to ensure adoption of best practice planning approaches and ensure up to date and accurate plans are visible to all relevant stakeholders● Manage and facilitate the global quarterly and annual planning framework and process, to drive alignment and collaboration across regional and global marketing functions● Partner with Brand Experience team to optimise the global integrated marketing campaign framework and process - providing the tools and templates necessary to enable seamless execution and cross-functional engagement● Drive the consultation, collaboration and engagement across the relevant teams, including leadership buy-in, and engaging other resources as required● Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action● Partner with regional and global functions to identify gaps / opportunities to optimise our planning processes and cadence, and work with relevant stakeholders to build and action● Connect with GTM, Operational, Product teams and external partners beyond marketing as required
What you'll bring
● Proven experience in marketing operations, with a focus on systems, processes, and program implementation● Strong ability to manage complex planning processes and integrate marketing initiatives across global and regional teams● Expertise in collaborating with diverse stakeholders, from senior leaders to team members, ensuring a coordinated and standardised approach● Comfort in translating processes into actionable steps, including tool implementation and framework development● Excellent organisational, project management, and communication skills, with the ability to drive results in a highly process-driven environmentWhy Xero? Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
