Digital Marketing Manager

Mō te tūranga | About the Role

Are you ready to make a meaningful impact in the world of digital marketing?

Join our dynamic team and collaborate with key stakeholders across Marketing and broader business to drive performance digital initiatives and deliver exceptional customer outcomes. We're looking for someone who is numbers driven, curious, and ready to embrace challenges while championing change.

Reporting to the Senior Marketing Manager, your key responsibilities will include:

• Drive best-practice performance digital programs with a focus on, channel, messaging, and the customer journey through the funnel.

• Optimise acquisition outcomes across paid search, social, display and other channels

• Utilise the evolved Always On framework across consumer and business portfolios, including support of larger Brand & Marketing platforms

• Deliver our first-party data strategy and input into the roadmap alongside our agencies and mar-tech partners.

• Deliver continual optimisation through test-and-learn and A/B testing initiatives.

• Help deliver measurement maturity roadmap including benchmarking, KPI setting, , and reporting aligned with business objectives and OKRs.

• Liaise with business partners to ensure engagement and alignment across the organization for agreed programs and initiatives.

• Ensure all projects adhere to brand guidelines and meet risk, compliance, and legal requirements.

Nā tāu rourou | What will you bring?

• 5+ years within performance marketing and / or digital media – advantageous if you also have experience within a large, complex organisation.

• Experience with financial services or service-based industries is a plus.

• Comfortable working with projects at scale including complex products and services.

• Background developing digital strategies that drive engagement, measurable growth, and commercial impact.

• Experience with search engine optimisation and conversion rate optimisation is a plus

• Ability to provide expertise and advice to the marketing chapter and collaborate with members on delivering best in class performance marketing campaigns that will encourage better customer outcomes and commercial success.

• The ability to convey information and ideas to business partners and other stakeholder groups in a manner that engages the audience, helps them understand the message and demonstrates you have clearly understood the business challenge.

• Manage stakeholder expectations and prioritise a diverse workload.

• Tertiary qualification in a relevant field.

Westpac Hei Wāhi Mahi | Working at Westpac 

Immersing yourself in a supportive team environment, and receive some of the best banking, and lifestyle benefits in the market along with:

• 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best

• Additional purchased leave options up to 4 weeks per year

• Banking benefits, insurance discounts and superannuation scheme

• Career growth – we promote internal capability; we have programmes that recognise star performers

• Generous parental leave – and top up government paid parental leave

• School holiday subsidy - help you balance work and family during school holiday

• 2 Volunteer days per year

Ko mātou tēnei | Our Organisation
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.

What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive. And it all starts with you!

Tono mai ināianei! | Apply Now!

Apply today with your CV and Cover Letter. 

The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers. We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities. 

Mahi tahi tātou, kaha ake tātou | Together Greater

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