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B2B Marketer - 9 Month Fixed Term

Wanaka
Temporary
3 days ago

April 01, 2025

Fine Tours Group (FTG) is a technology enabled travel business with a market opportunity and momentum to grow rapidly in New Zealand and Australian markets. FTG operates a multichannel strategy, selling travel predominately to international and also some local visitors.  We offer highly tailored and ready-made tours with bespoke advice to our customers, ensuring they get the best experience possible!

We are seeking a B2B Marketer on a fixed term basis for 9 months to support FTG's trade-facing marketing efforts. Working closely with the Marketing and B2B teams, this role plays a vital part in strengthening relationships with global travel agents and wholesalers by creating, coordinating and distributing compelling, effective trade marketing content. This role is highly collaborative, and combines content creation, campaign coordination, and digital resource management to support agents in promoting and selling our products.

What does the Role look like?

    • Maintain and regularly update agent resource portals with toolkits, booking resources, and marketing materials
    • Support onboarding of new trade partners with branded welcome kits, product guides, FAQs, and training content
    • Collaborate with the B2B Account Manager & Marketing team on campaign assets and content planning
    • Write agent-facing blog posts, newsletters, and spotlight features
    • Create destination-specific sales tools including brochures, one-pagers, and visual guides
    • Manage digital assets, ensuring agents and internal teams have easy access to up-to-date resources
    • Update and maintain the B2B section of the FTG website with accurate, engaging content
    • Track and report on the performance of B2B marketing campaigns and content
    • Assist with the planning and execution of agent famil trips, both in-market and in-destination
    • Support the creation and distribution of trade articles and PR content in industry publications

Requirements

    • 2+ years in a marketing or communications role, preferably in a B2B or tourism environment
    • Experience with CMS (e.g. WordPress), email marketing tools, and basic design platforms (e.g. Canva)
    • Familiarity with social media and content marketing principles
    • Experience working collaboratively across teams
    • Tertiary qualification in Marketing, Communications, Tourism, or a related field preferred
    • A collaborative, proactive mindset with a strong attention to detail
    • Ability to interpret data and feedback to inform better content and campaigns
    • Adaptability and drive to work in a fast-paced, growth-focused business
    • Passion for travel and building relationships within the industry

Benefits

  • Great training, support and career growth opportunities
  • Competitive salary
  • Dynamic, social and people-first culture
  • The opportunity to join a high growth and successful business in Wanaka
  • Industry perks

By joining FTG you will be joining a great bunch of people from all over the world who have come together for a shared purpose - to deliver the very best New Zealand and Australian travel experiences!

New Zealand Fine Touring

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