Marketing Manager - Business Solutions

• Permanent, full-time position
• Excellent staff benefits 
• Internationally renowned and global industry-leading company

About FUJIFILM Business Innovation

At FUJIFILM Business Innovation New Zealand (FBNZ), our purpose is to never stop finding ways to help Kiwis work smarter. We deliver on this promise through the work we do every day with thousands of Kiwi organisations, supporting them with a diverse portfolio of solutions – everything from business process automation and outsourcing services, to ERP technology solutions, to interactive displays, world-class multifunction office print devices, commercial production printers, and device and print management software. We’ve been part of the fabric of New Zealand since 1962 and we’re proud to be a trusted partner for commercial, government, and not-for-profit organisations of all sizes, from one end of New Zealand to the other. 

About the role

At FUJIFILM Business Innovation New Zealand (FBNZ), helping Kiwis work smarter isn’t just what we do—it’s who we are. For over 60 years we’ve partnered with businesses of all sizes, tackling challenges head-on and delivering real solutions that make a difference.

Our approach is simple: we solve problems. Whether it’s automating complex workflows, enabling seamless collaboration, or delivering industry-leading cyber security, IT and print solutions, we work side by side with our customers to ensure they’re equipped to succeed. From small enterprises to large corporations, we’ve earned the trust of organisations across New Zealand who depend on us to keep them ahead of the curve.

At FBNZ, you’ll be part of a team that sets the pace for the industry—driving change and shaping the future of how our customers work. If you thrive on solving problems, pushing boundaries, and making an impact, this is the place for you.

Responsibilities include:

• Develop and implement a comprehensive and integrated marketing strategy aligned to Business Solutions’s business goals and objectives, leveraging knowledge of personas, market segments, target industries, etc.
• Collaborate with sales leaders and their teams to ensure alignment on goals and messaging.
• Identify market opportunities and marketing tactics to capture market share.
• Oversee the creation and execution of both online and offline brand building and demand generation campaigns (including industry-aligned campaigns) across multiple channels including digital, social media, email, and events.
• Implement effective lead nurturing strategies to move prospects through the sales funnel.
• Analyse and report on campaign performance metrics and provide insights and recommendations for optimisation.
• Monitor and analyse market trends, competitor activities, and industry developments to refine marketing strategies.
• Develop an annual plan (broken down into quarters) for co-marketing campaigns that leverage vendor and technology supplier partnerships, ensuring campaigns align with both Business Solutions’ goals and vendor goals.
• Develop and manage the Business Solutions marketing budget and ensure optimal allocation of resources to maximize ROI.

Skills & experience

We are looking for someone with a ‘client-first’ mindset who is naturally collaborative, resilient, results-oriented and innately curious, with strong critical thinking and problem-solving skills, and a creative mindset. Along with this, you will also have:

• Tertiary qualification in marketing.
• Minimum of seven years’ experience as a marketing manager in a B2B environment.
• Previous experience in the technology industry and/or business consultancy services.
• Proven track record of developing and executing successful marketing strategies and demand generation campaigns.
• Proven experience developing and delivering vendor-funded marketing campaigns.
• Able to build a deep understanding of target audiences and what engages and motivates them.
• Proficiency with HubSpot Marketing Suite.
• Excellent analytical skills and experience with data-driven decision-making.
• Experience in people management, mentoring, coaching and leadership.
• Well-developed business acumen and comfortable building effective working relationships with people at all levels of an organisation.
• Outstanding verbal and written communication and interpersonal skills.
• Highly organized with good time and project management skills, outstanding attention to detail, and a proven ability to consistently deliver to deadlines and budgets.

Benefits

• Superannuation contributions (on top of KiwiSaver!)
• Fully funded Southern Cross Health Insurance (Regular Care for you and your family)
• Annual Health & Wellbeing Subsidy 
• Generous Long Service Awards
• Birthday Leave and other special leave days 

This is an excellent opportunity to work for one of the world's leading technology companies. If you think you’re the right person for this role, please apply online. Applications close on 14th April 2025. Get in touch with us today!

Please note that only applicants with the right to work in New Zealand will be considered for this position.