Direct Marketing Specialist, Customer & Member Lifecycle

Working with the AA | Me mahi tahi tatou ki AA 

For over 120 years, the AA has been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members. As we continue this growth journey, we have an exciting opportunity for a Direct Marketing Specialist to join our team. 

What You'll Be Doing | Mō te Tūranga 

This role will see you lead and implement a continuous marketing program aimed at enhancing Member and customer lifetime value. This role involves developing and managing lifecycle marketing strategies, overseeing direct communications such as eDM, DM, and SMS, and optimising join, renewal, and retention processes. You will collaborate with internal teams, external partners, and stakeholders to improve customer experiences, manage budgets, track campaign performance, and stay informed on industry trends.  

You | Mōu 

You will have a passion for delivering relevant, engaging communications  and  a strong focus on optimal customer experience , with proven experience in marketing automation, segmentation and insights, data-informed direct marketing, and/or customer loyalty. 

Your demonstrable strategic thinking, strong marketing abilities, and the capacity to understand data are all key to success in this role.  

You’ll possess excellent communication and presentation skills, along with a high level of planning, organisational, and problem-solving capabilities. A strong proficiency in computer literacy and the ability to build effective relationships are essential, as well as a self-motivated and results-driven approach.  

What We Offer | Ngā āhuatanga kei a mātou 

• Free AA Membership for you and your whānau 

• NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver 

• A day off for your birthday 

• Hybrid working arrangement  

• Training available / career development  

• Discounted insurance 

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities. 

If you have a passion for Direct Marketing, come join us and take your career on its next adventure! 

Please note that you must hold current entitlement to work in New Zealand to be considered for this role.  

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day.  We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably. 

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch.  We'd love to korero to see if you might be a great fit for the role.